Barry Goldwater Campaign Button, 1964
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Artifact Overview
Arizona Senator Barry Goldwater ran for president in 1964. Some of his campaign pieces employed this scientific abbreviation to promote the candidacy. "Au" is the periodical table symbol for "gold" and H2O is the chemical formula for "water." Put them together and they form "Goldwater." It's clever--but he still lost in a landslide to incumbent President Lyndon Johnson.
Artifact Details
Artifact
Button (Information artifact)
Date Made
1964
Creators
Place of Creation
Creator Notes
Manufactured by an AFL-CIO member organization.
Location
Not on exhibit to the public.
Object ID
2002.0.25.41
Credit
From the Collections of The Henry Ford.
Material
Celluloid (Cellulosic)
Paper (Fiber product)
Metal
Color
Gold (Color)
Black (Color)
Dimensions
Diameter: 1.125 in
Inscriptions
Front:
AU H20 | 1964
Keywords |
|---|
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In 1976, Democratic candidate Jimmy Carter endeared himself to many potential voters by using the symbols of the humble peanut--denoting his family peanut farm in Georgia--and his toothy grin, which his supporters felt appeared genuine and down to earth. This pro-Gerald Ford button turned the peanut symbol into a negative appeal against Carter.