"Keep Coolidge" Hood Ornament, 1924
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Artifact Overview
Decorative aftermarket hood ornaments or mascots came in a wide variety of styles and prices in the early 20th century. The "Keep Cool-idge" slogan connected with Calvin Coolidge's 1924 campaign promise of maintaining the status quo during the country's booming economy. It also related to keeping the car's temperature cool, as this hood ornament doubled as a radiator cap.
Artifact Details
Artifact
Hood ornament
Date Made
1924
Place of Creation
Location
Not on exhibit to the public.
Object ID
2002.0.25.183
Credit
From the Collections of The Henry Ford.
Material
Aluminum (Metal)
Dimensions
Height: 3.25 in
Diameter: 2.25 in
Inscriptions
on front: KEEP COOLIDGE
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Hood ornaments -- formally called mascots -- are among the most prominent decorative elements on an automobile's exterior. Manufacturers designed mascots that communicated speed, power, or prestige. Some motorists replaced factory ornaments with aftermarket pieces that conveyed wealth and taste. More practical drivers capped their radiators with functional motometers to measure engine temperature. In any form, mascots made a statement.