Bush-Cheney "Let's Win This One for the Gipper!" Campaign Button, 2004
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Artifact Overview
President Ronald Reagan's political legacy looms large, especially among Republican presidential candidates. In June 2004, the former President passed away. President George W. Bush, in a heated reelection battle against Democratic Senator John Kerry, used the Reagan legacy to solidify Republican support. This slogan -- referencing Reagan's popular nickname taken from one of the actor-turned-politician's film roles (George Gipp in Knute Rockne, All American) -- helped Bush to victory.
Artifact Details
Artifact
Button (Information artifact)
Date Made
2004
Subject Date
2004
Location
Not on exhibit to the public.
Object ID
2005.13.6
Credit
From the Collections of The Henry Ford. Gift of Mary Jarosz
Material
Metal
Paper (Fiber product)
Plastic
Color
Blue
Red
White (Color)
Dimensions
Height: 1.75 in
Width: 2.75 in
Inscriptions
LET'S WIN THIS ONE / FOR THE GIPPER! / BUSH-CHENEY '04
Keywords |
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In 1976, Democratic candidate Jimmy Carter endeared himself to many potential voters by using the symbols of the humble peanut--denoting his family peanut farm in Georgia--and his toothy grin, which his supporters felt appeared genuine and down to earth. This pro-Gerald Ford button turned the peanut symbol into a negative appeal against Carter.