Today as Yesterday Cars Run their Best on the Best Gasoline, circa 1952

THF277253 / Today as Yesterday Cars Run their Best on the Best Gasoline, circa 1952
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Artifact Overview

This advertisement for Ethyl antiknock gasoline additive features historic vehicles from Browniekar, Auburn, and Dodge. The main image shows a 1914 Dodge touring car being used at a rally for women's suffrage. The automobile served as a mobile podium and billboard for American women who fought for the vote in the early 20th century.

Artifact Details

Artifact

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Date Made

1952

Subject Date

1953

Location

By Request in the Benson Ford Research Center

Object ID

2001.0.47.125

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Steel engraving (Printing process)

Color

Multicolored

Dimensions

Height: 14.75 in
Width: 11.5 in

Inscriptions

TODAY AS YESTERDAY / CARS RUN THEIR BEST ON THE BEST GASOLINE [on lower half] WITH / "ETHYL" / TRADE MARK / ANTIKNOCK / COMPOUND / ETHYL / CORPORATION [in circle on lower half] ETHYL / CORPORATION / NEW YORK 17, NEW YORK / ETHYL ANTIKNOCK LTD, IN CANADA [below circle on lower half] ONE OF A SERIES OF ADVERTISEMENTS DIRECTED TO AUTOMOBILE OWNERS / APPEARING IN: AMERICAN LEGION, COLLIER'S, COUNTRY GENTLEMAN, GRIT, LIFE, PATHFINDER, PROGRESSIVE FARMER, SATURDAY EVENING POST (COLOR), SUNSET, TIME / AVERAGE MONTHLY CIRCULATION: 23,000,000 [at bottom of lower half]
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