1924 Ford Motor Company Institutional Message Advertising Campaign, "An Industrial Epic"
01
Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This panoramic ad pulls together a broad sampling of the equipment, activities, and skills deployed within the Ford organization.
Artifact Details
Artifact
Advertisement
Date Made
1924
Subject Date
1924
Creators
Collection Title
Location
at Henry Ford Museum in Driving America
Object ID
64.167.19.470
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in (both pages together, unmatted)
Width: 22.5 in (both pages together, unmatted)
undefined: undefined undefined (Matted: Height 20 in and Width 25 in)
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Related Artifacts
ArtifactFord Industries, 1924
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. The effectiveness of the ads was due in large part to the specially commissioned artwork that accompanied the descriptive text. This painting pulls together a variety of Ford locations and activities: a gritty panorama designed to convey the breadth of Ford's industrial capabilities.
Artifact1924 Ford Motor Company Institutional Message Advertising Campaign, "An Industrial Epic"
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This panoramic ad pulls together a broad sampling of the equipment, activities, and skills deployed within the Ford organization.
03
Related Content
- Set
"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
- 23 Artifacts
In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.