Everlast "Forged Pine" Serving Tray, 1938-1950

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware," featuring Colonial Revival inspired designs. The "Forged Pine" pattern was introduced in 1935.