1959 Mercury Sales Brochure, "Mercury '59 America's Liveliest Luxury Car"
THF117156 / 1959 Mercury Sales Brochure, "Mercury '59 America's Liveliest Luxury Car"
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Artifact Overview
Mercury's 1959 models had a family resemblance to that year's Ford lineup. Distinctive features included the honeycomb grille and the concave bodyside sculpting that extended from the front door through the length of the rear fender. Mercury offered three sedan series -- Park Lane, Montclair and Monterey -- in addition to the Country Cruiser station wagon.
Artifact Details
Artifact
Trade catalog
Date Made
1959
Subject Date
1959
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
81.154.9
Credit
From the Collections of The Henry Ford. Gift of Wallace D. Sawhill.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 6.25 in
Width: 9 in
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.