Advertisement for the 1935 Ford, "We Paint Cars with Soy Beans"
THF99444 / Advertisement for the 1935 Ford, "We Paint Cars with Soy Beans"
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Artifact Overview
Starting in 1931, Henry Ford invested much money and research into soybeans. He viewed the crop as a bridge between agriculture and industry, and he used soybean oil and soybean-based plastics in Ford Motor Company vehicles. Ford built a concept car with a complete soybean-plastic body in 1941, but World War II halted further development.
Artifact Details
Artifact
Advertisement
Date Made
1935
Subject Date
1935
Creator Notes
Advertising for Ford Motor Company by N.W. Ayer & Son, Philadelphia, Pennsylvania.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.484
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 15.25 in
Width: 11.5 in
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Related Content
SetHenry Ford: Soybeans
- 15 Artifacts
Henry Ford believed that industry and agriculture should complement one another. In the 1930s, he pursued soybeans as a crop that might unite the two. Ford built a soybean laboratory in Greenfield Village. Experiments there led to the use of some soy-based oils and plastics in Ford Motor Company vehicles.