Sticker of the H. J. Heinz Company Trademark Pickle and "57" Logo
01
Artifact Overview
The H.J. Heinz Company thrived on brand recognition, with customers around the world recognizing its signature pickle logo and "57 Varieties" slogan. On this sticker, the red circle has text that reads "Pure Food Products," a phrase that became popular after the passage of the Pure Food and Drug Act in 1906 to assure customers that Heinz brand food was pure and safe to buy.
Artifact Details
Artifact
Sticker
Creators
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
2007.6.6
Credit
From the Collections of The Henry Ford. Gift Courtesy of H.J. Heinz Company
Material
Glue
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Black (Color)
Green
Multicolored
Red
Dimensions
Diameter: 1.75 in (Sticker)
Height: 3.75 in (Envelope)
Width: 6.5 in (Envelope)
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