Can Label, "H. J. Heinz Brand Apple Butter," circa 1910
01
Artifact Overview
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.
Artifact Details
Artifact
Can label
Date Made
circa 1910
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
53.41.2110
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Green
Gold (Color)
Dimensions
Height: 3.5 in
Width: 10 in
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