"Chuck Berry, Sir Douglas Quintet, Boz Scaggs at Pepperland," December 1970

During the late 1960s and early 1970s, graphic designers in the San Francisco Bay area created posters that reflected the then-contemporary psychedelic style. Artists like Daddy Bread-- the alias for William Bostedt-- often referenced turn-of-the-twentieth-century Art Nouveau illustrators like Alphonse Mucha and Alfred Roller. Bostedt (1945-1998) later became known for his airbrushed rock concert posters.