"Simple Steps To Balanced Eating...McDonald's & You," 2004
01
Artifact Overview
High calorie, fat, and salt content, along with large portion choices, made fast food the target of a raft of health problems -- from obesity to heart disease. Fast food restaurants responded in various ways to counteract this negative publicity. This 2004 McDonald's brochure assured customers that healthy menu options were available to meet the goals of a balanced lifestyle.
Artifact Details
Artifact
Brochure
Date Made
2004
Subject Date
2004
Creators
Place of Creation
Creator Notes
Made for McDonald's Corporation, Oak Brook, Illinois.
Location
at Henry Ford Museum in Driving America
Object ID
2010.2.67
Credit
From the Collections of The Henry Ford. Gift of Susan Wineberg.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Dimensions
Height: 8.5 in
Width: 3.5 in (folded flat)
Inscriptions
Printed on upper front:
SIMPLE STEPS / TO BALANCED EATING / Trim Fat, Control Carbs, Reduce Colories
Printed on lower front: MCDONALD'S & YOU / YOUR FAMILY. ONE COMMUNITY. OUR COMMITMENT.
Printed on reverse upper: FITNESS EXPERT BOB GREENE OFFERS TIPS
Printed on reverse lower: 2004 MCDONALD'S CORPORATION / PRINTED ON ACID-FREE RECYCLED PAPER / 30% POST-CONSUMER WASTE.
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