"You Get Twice the Safety of Ordinary Pickups," Jeep Gladiator Advertisement, 1966
THF708838 / "You Get Twice the Safety of Ordinary Pickups," Jeep Gladiator Advertisement, 1966
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Artifact Overview
The first pickups manufactured under the Jeep brand appeared for 1947. In time, these trucks evolved into a distinct series of vehicles. The Jeep Gladiator pickup debuted for 1963. Though it was redesignated as the J-series after 1971, the basic Gladiator design remained in production through 1988. Jeep revived the Gladiator name on an all-new pickup design for 2020.
Artifact Details
Artifact
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Date Made
1966
Subject Date
1966
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.34.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Technique
Photomechanical processes
Printing (Process)
Color
Multicolored
Dimensions
Height: 11 in
Width: 8 in
Inscriptions
Printed underneath image:
You get / twice the safety / of ordinary pick-ups / with 4-wheel drive / 'Jeep' Gladiator.
Descriptive paragraph under image includes:
A 'Jeep' Gladiator with 4-wheel drive gives you twice the safety, because it has twice the traction of 2-wheel drive pickups. ...
At bottom of advertisement:
You've got to drive it to believe it. See your 'Jeep' dealer. Check the Yellow Pages.
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Related Content
SetJeep
- 29 Artifacts
From wartime, to worktime, to playtime, the Jeep has done it all. It's been dressed up, stripped down, reimagined, and retro-styled, but it's never lost its appeal. Yet the Jeep is also an automotive paradox. It’s a timeless design that’s routinely updated, a rugged off-road vehicle refined for highway cruising, and a free-spirited brand coveted and controlled by corporate owners. Above all else, the Jeep is an American original.