"Checker - Now, Better Than Ever," 1959

THF204543 / "Checker - Now, Better Than Ever," 1959
01

Artifact Overview

Checker Motors Corporation of Kalamazoo, Michigan, marketed its improved Model A-9 taxicab in this 1959 brochure. According to the brochure, recommendations from owners, operators, and passengers led to no fewer than 75 new features. These features added comfort for both passenger and driver. Owners would find their own comfort in the cab's low operating and maintenance costs.

Artifact Details

Artifact

Trade catalog

Subject Date

1959

Location

By Request in the Benson Ford Research Center

Object ID

90.219.154

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Lithography

Dimensions

Height: 9 in
Width: 12 in

02

Related Content

  • "Checker - Now, Better Than Ever," 1959
    Set

    Taxicabs

    • 19 Artifacts
    The taxicab is a fixture in American cities. Unlike buses, subways, and streetcars that run on pre-determined routes and schedules, the cab operates on the rider's terms -- it takes you where you want to go, when you want to go. From horse-drawn cabriolet carriages to specially built sedans, the taxi itself has evolved. But its convenient point-to-point transportation remains unchanged, even as newer ridesharing services compete for customers.