Volkswagen Badge, 2011
THF150678 / Volkswagen Badge, 2011
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Artifact Overview
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact Details
Artifact
Badge
Date Made
2011
Creators
Place of Creation
Creator Notes
Made in Mexico for Volkswagenwerk.
Location
at Henry Ford Museum in Driving America
Object ID
2011.307.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Technique
Plating (Metal coating)
Color
Silver (Color)
Black (Color)
Dimensions
Height : 3 in (or diameter)
Width: 3 in
Inscriptions
Center: VW
On packaging: 1K9-853-630-A-ULM / [...] / ASSEMBLED IN MEXICO / 8114
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