Volkswagen Badge, 2011

THF150678 / Volkswagen Badge, 2011
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Artifact Overview

An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

Artifact Details

Artifact

Badge

Date Made

2011

Place of Creation

Creator Notes

Made in Mexico for Volkswagenwerk.

Location

at Henry Ford Museum in Driving America

Object ID

2011.307.1

Credit

From the Collections of The Henry Ford.

Material

Plastic
Metal

Technique

Plating (Metal coating)

Color

Silver (Color)
Black (Color)

Dimensions

Height : 3 in (or diameter)
Width: 3 in

Inscriptions

Center: VW On packaging: 1K9-853-630-A-ULM / [...] / ASSEMBLED IN MEXICO / 8114
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