Infiniti Emblem, 2000-2011
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Artifact Overview
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact Details
Artifact
Badge
Date Made
2000-2011
Creator Notes
Made for the Infiniti Division of Nissan Motor Corporation.
Location
at Henry Ford Museum in Driving America
Object ID
2011.298.1
Credit
From the Collections of The Henry Ford.
Material
Plastic
Metal
Technique
Plating (Metal coating)
Color
Silver (Color)
Dimensions
Height: 3.5 in
Width: 4.75 in
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Related Content
SetLuxury Cars
- 18 Artifacts
Luxury cars offered the greatest in comfort and the latest in technology. They also provided status -- a large part of their attraction. Builders like Rolls-Royce specialized in extravagant cars with corresponding prices, while mass-market manufacturers like General Motors and Ford offered Cadillacs and Lincolns for customers of more modest means. Sport sedans and SUVs may have replaced carriage-inspired Victoria bodies, but luxury still sells.