Sales Brochure for the 1936 Lincoln Zephyr V-12 Automobile
THF212150 / Sales Brochure for the 1936 Lincoln Zephyr V-12 Automobile
01
Artifact Overview
Lincoln introduced the Zephyr for 1936 in response to the Great Depression. Sales of the $4,000+ Model K had fallen sharply, and the $1,300 Zephyr was intended to bring customers back into Lincoln showrooms. The Zephyr quickly became Lincoln's most important car, accounting for more than 90 percent of the company's production in the 1936 model year.
Artifact Details
Artifact
Trade catalog
Subject Date
1936
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.182.8
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 8.25 in (unfolded: 21.5")
Width: 10.75 in (unfolded: 16.625")
Keywords |
|---|
02
Related Content
SetLincoln - Birth and Rebirth
- 23 Artifacts
Lincoln Motor Company was born in 1917 out of Henry Leland's patriotic desire to build airplane engines for the allied forces in World War I. After the armistice, Leland and his son Wilfred refashioned Lincoln into a high-end automaker. But a postwar recession forced the Lelands to sell to another father-son duo, Henry and Edsel Ford. Over the next 20 years, Lincoln grew into one of America's most admired luxury marques.