"Meet the Jeepster" Sales Brochure for 1948 Willys-Overland Car Company, 1948
THF208635 / "Meet the Jeepster" Sales Brochure for 1948 Willys-Overland Car Company, 1948
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Artifact Overview
Willys-Overland built more than half of the 650,000 jeeps manufactured for the Allies during World War II. Afterward, Willys sold civilian versions. The Jeepster, produced for the 1948-1951 model years, was a somewhat more stylish and refined version of the basic jeep. Willys marketed the two-wheel-drive Jeepster as a "sports phaeton," ideal for country drives but easy to maneuver through city traffic.
Artifact Details
Artifact
Trade catalog
Date Made
1948
Subject Date
1948
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.184.52
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 8 in
Width: 12.5 in
Inscriptions
Text on front:
Meet the Jeepster / AN EXCITING NEW SPORTS PHAETON BY WILLYS-OVERLAND
Keywords |
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Related Content
SetJeep
- 29 Artifacts
From wartime, to worktime, to playtime, the Jeep has done it all. It's been dressed up, stripped down, reimagined, and retro-styled, but it's never lost its appeal. Yet the Jeep is also an automotive paradox. It’s a timeless design that’s routinely updated, a rugged off-road vehicle refined for highway cruising, and a free-spirited brand coveted and controlled by corporate owners. Above all else, the Jeep is an American original.