"Pictorial History of the Mercury Car," 1955
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Artifact Overview
Ford Motor Company launched Mercury with the 1939 model year. The mid-priced brand fit neatly between the economical Ford and the upmarket Lincoln, allowing Ford Motor to follow General Motors' successful "car for every purse" strategy. As this poster shows, Mercury essentially was a dressed-up Ford in its first years but came into its own after World War II.
Artifact Details
Artifact
Poster
Date Made
1955
Subject Date
1939-1955
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
00.1334.144
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Dimensions
Height: 21.75 in
Width: 27.75 in
Inscriptions
Printed on front:
PICTORIAL HISTORY / OF THE / MERCURY CAR / INFORMATION SERVICES SECTION / FORD MOTOR COMPANY / DEARBORN, MICHIGAN / LITHO IN U.S.A.
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.