1924 Ford Motor Company Institutional Message Advertising Campaign, "From Source to Service"
01
Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad makes the company's vast reach even more apparent: Ford-owned railroads, rail equipment, and mines all extended the company's independence.
Artifact Details
Artifact
Advertisement
Date Made
1924
Subject Date
1924
Creators
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.19.597
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in
Keywords |
|---|
02
Related Content
Set"An Industrial Epic:" Ford Motor Company's Institutional Message Advertising Campaign
- 23 Artifacts
In 1924-25, Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. More in the vein of public relations statements than advertising, the campaign was designed to increase public awareness of the company's wide-ranging activities and explain its overall mission, rather than promote the Model T specifically.
SetFord Rouge Railroad
- 36 Artifacts
Ford Motor Company operated its own industrial railroad at the Rouge factory. Ford-owned locomotives moved incoming railcars filled with raw materials, and outgoing railcars loaded with finished parts and vehicles. Ford employees crewed trains, cared for locomotives, and maintained 100 miles of track within the factory grounds. At its 1930s peak, Ford's Rouge railroad was one of the largest privately owned rail operations in the world.