Selling Prices for Ford Model T Cars and How They Are Arrived at in Shanghai, China, 1915-1916 Season

Though it operated some direct-sales offices in major cities, Ford Motor Company sold most of its Model T cars through franchise agreements with independent dealers. Each franchisee received the right to sell Ford cars within a specific territory. Ford encouraged dealers by offering discounts and rebates to high sellers. But low-selling dealers risked losing their territories.