Advertising Layout for Heinz Cooked Macaroni, circa 1920
01
Artifact Overview
The H.J. Heinz Company marketed their products in stores, magazines, on trade cards, and even on streetcars. This advertising text layout represents one of the steps in the marketing process where font, size, and arrangement are all considered before the final advertisement is created.
Artifact Details
Artifact
Layout (Printer matter)
Date Made
circa 1920
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.415
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Illustration board
Ink
Paper (Fiber product)
Pencil (Marking material)
Technique
Gelatin silver process
Mounting
Overpainting (Technique)
Handwriting
Dimensions
Height: 21.5 in
Width: 30 in
Inscriptions
advertising reads:
Something New! / Heinz cooked Macaroni / with Cheese and Mushroom sauce / A new food [separated from layout, but included in folder] / More than fifty years experience in / good food making has developed this / newest Heinz achievement. Now it is / offered to you - already cooked, ready / to heat and serve. Wholesome, pure, / delicious - convenient. / H. J. Heinz Company / 57
can label reads:
heat can in boiling water 15 minutes before opening
[various artists marks, measurements, and notes within the mount margins]
Keywords |
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