Process Photograph for 1966 Ford Mustang, Galaxie, Falcon, Thunderbird, and Fairlane Advertising

01

Artifact Overview

Ford promoted the Mustang with a series of flashy newspaper and magazine advertisements. The ads typically showed the car in exciting or glamorous situations, or attracting attention from others. Men and women, young and old, singles and families were all depicted. The message was clear: Mustang wasn't just a car, it was a vibrant lifestyle that appealed to everyone.

Artifact Details

Artifact

Photographic print

Date Made

1966

Creator Notes

Photography by Schneider and Associates for J. Walter Thompson Company; both of Detroit, Michigan.

Location

By Request in the Benson Ford Research Center

Object ID

68.300.1031.23

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Cardboard

Technique

Gelatin silver process
Mounting
Retouching

Color

Black-and-white (Colors)

Dimensions

Height: 22 in
Width: 26.625 in

Inscriptions

Handwritten in black marker on red-bordered white labels on front cover: 1305-66P / FDAF / 6B- 916-A On label taped to clear plastic overlay: 1305-66P / JUL 18 1966 B-W Handwritten in pencil on white mat at center bottom: 6B916A
Process Photograph for 1966 Ford Mustang, Galaxie, Falcon, Thunderbird, and Fairlane Advertising