Loading Area for the Magic Skyway Ride at the Ford Pavilion, New York World's Fair, 1964-1965

THF701306 / Loading Area for the Magic Skyway Ride at the Ford Pavilion, New York World's Fair, 1964-1965 / color corrected
01

Artifact Overview

For its pavilion at the 1964-65 New York World's Fair, Ford Motor Company brought in Walt Disney to design a "unique and memorable entertainment adventure" that would outshine its competitors. This became the Magic Skyway ride, in which guests sat in Ford convertibles through a Disney-designed show. Convertibles were used because they were easy to get into.

Artifact Details

Artifact

Slide (Photograph)

Subject Date

1964-1965

Location

By Request in the Benson Ford Research Center

Object ID

72.300.1109.10

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Film (Material by form)
Cardboard

Color

Multicolored

Dimensions

Height: 2 in
Width: 2 in

02

Related Content

  • a car on the Magic Skyway
    article

    How Did World’s Fairs Encourage Playfulness?

      Like all world's fairs, the 1964-65 New York World’s Fair was an extraordinary place of wonder and delight, enjoyment, leisure, and playfulness.
    • Magic Skyway
      article

      A Ride on the Magic Skyway at the New York World’s Fair

        Take a quick virtual trip back in time to ride the Magic Skyway, an attraction designed by Walt Disney for the Ford Motor Company building at the 1964-1965 New York World's Fair.
      • Using this detailed model, Walt Disney shows Ford Motor Company CEO and Chairman of the Board Henry Ford II some of the features that he and his Imagineers had dreamed up for the Ford pavilion. (THF114505)
        article

        Ford Meets Disney at the Magic Skyway

          During the 1964-65 New York World’s Fair, Ford Motor Company worked with Walt Disney on a "Magic Skyway" ride to ensure that the Ford pavilion would be a blockbuster hit.