1924 Ford Motor Company Institutional Message Advertising Campaign, "Building Men as Well as Motors"
THF95500 / 1924 Ford Motor Company Institutional Message Advertising Campaign, "Building Men as Well as Motors"
01
Artifact Overview
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad, avoiding the gritty drama running through much of the series, emphasizes the company's investment in its most important resource: people.
Artifact Details
Artifact
Advertisement
Date Made
January 1925
Subject Date
1924
Creators
Collection Title
Location
at Henry Ford Museum in Driving America
Object ID
64.167.19.274
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in (both pages together, unmatted)
Width: 22.5 in (both pages together, unmatted)
undefined: undefined undefined (Matted: Height 20 in and Width 25 in)
Keywords |
|---|
02
Related Content
articleMonumental Enterprise: Our Artifacts, an Exhibit, a Digital Story, a Partnership
Recently we discovered a series of items in our collection that played a big role in Ford Motor Company’s history, both nearly 90 years ago and again just 6 years ago. Learn what happened next on our blog.