Advertising Layout for Heinz Company's Holland, Michigan Branch, circa 1915

01

Artifact Overview

The H.J. Heinz Company published pamphlets, brochures, and booklets that detailed the company's history and manufacturing process. This advertising layout represents one of the steps in the marketing process where arrangement is considered before the final advertisement is created. This layout would have surrounded text promoting Heinz products. The empty square at the bottom would have featured an image of the branch factory in Holland, Michigan.

Artifact Details

Artifact

Layout (Printer matter)

Date Made

circa 1915

Location

By Request in the Benson Ford Research Center

Object ID

53.41.1270

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Illustration board
Ink
Pencil (Marking material)

Technique

Handwriting
Printing (Process)

Dimensions

Height: 25.5 in
Width: 20.5 in

Inscriptions

printed on front: Heinz / Fifty-Seven Varieties / Food - Sauces - Pickles - Condiments / Pure - Clean - Appetizing / One of Heinz 16 Branch Manufacturing Establishments, Holland, Michigan