La-Z-Boy Chair Company Monticello Reclining Chair, 1964-1965
THF162675 / La-Z-Boy Chair Company Monticello Reclining Chair, 1964-1965
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Artifact Overview
Cousins and La-Z-Boy co-founders Edwin Shoemaker and Edward Knabusch combined technical knowledge with marketing savvy to create a unique furniture company. Yet, not all of La-Z-Boy's strategies succeeded. The "Americana Collection," which included the "Monticello" recliner, was an attempt to combine early American styles with modern aesthetics. The line fell flat with customers, who preferred either modern or historical styles.
Artifact Details
Artifact
Reclining chair
Date Made
1964-1965
Creators
Place of Creation
Location
Not on exhibit to the public.
Object ID
2015.78.4
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Wood (Plant material)
Naugahyde (TM)
Color
Yellow (Color)
Dimensions
Height: 41.5 in
Width: 33.25 in
Length: 25.5 in
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Related Content
SetMarketing La-Z-Boy
- 25 Artifacts
La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.