La-Z-Boy Table-Top Advertisers Featuring Brooke Shields, 2010-2015

THF163270 / La-Z-Boy Table-Top Advertisers Featuring Brooke Shields, 2010-2015
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Artifact Overview

In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. In 2010, Brooke Shields joined the list of the notable spokespersons for the iconic line.

Artifact Details

Artifact

Point-of-purchase display

Date Made

2010-2015

Location

Not on exhibit to the public.

Object ID

2015.78.34

Credit

From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.

Material

Plastic

Color

Multicolored

Dimensions

Height: 6.875 in
Width: 15.875 in
Length: 3 in

Inscriptions

Customize it and love it! They call them throw pillows for a reason. WOW - Free in-home design. I had no idea! Over 900 fabrics and leathers. I love...florals. Tables, lamps & accessories? Yes please!
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    La-Z-Boy co-founder Edward Knabusch concentrated his attention on marketing, through both traditional media and his unique approaches. Though the message evolved, advertising remained a central focus throughout the company’s history. These artifacts represent a range of La-Z-Boy's marketing strategies, including showroom displays, advertisements, and special promotions.