La-Z-Boy Advertising Sign, 2011

01

Artifact Overview

In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. In 2010, Brooke Shields joined the list of the notable spokespersons for the iconic line.

Artifact Details

Artifact

Sign (Declaratory or advertising artifact)

Date Made

2011

Subject Date

2011

Location

Not on exhibit to the public.

Object ID

2015.78.1.2

Credit

From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.

Material

Metal
Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 72 in (tall)
Width: 21.5 in (across)
Depth: 14 in (front to back X-shaped)

Inscriptions

Lower right front corner: 2011 LA-Z-BOY Incorporated Lower left corner: DY0524
La-Z-Boy Advertising Sign, 2011