La-Z-Boy Advertising Sign, 2011
01
Artifact Overview
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements began with Bing and Kathryn Crosby in the 1960s. In 2010, Brooke Shields joined the list of the notable spokespersons for the iconic line.
Artifact Details
Artifact
Sign (Declaratory or advertising artifact)
Date Made
2011
Subject Date
2011
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2015.78.1.2
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Metal
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 72 in (tall)
Width: 21.5 in (across)
Depth: 14 in (front to back X-shaped)
Inscriptions
Lower right front corner:
2011 LA-Z-BOY Incorporated
Lower left corner:
DY0524
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