La-Z-Boy Advertisement, "What a Wonderful Feeling to Relax in a La-Z-Boy," May 22, 1954
THF290304 / La-Z-Boy Advertisement, "What a Wonderful Feeling to Relax in a La-Z-Boy," May 22, 1954
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Artifact Overview
To keep La-Z-Boy in the lead among an increasing field of competitors in the years after World War II, company co-founders Edwin Shoemaker and Edward Knabusch introduced and marketed new technological innovations. One of the most important was the "Ottomatic." This built-in, adjustable footrest eliminated the need for an ottoman, saving space while still allowing users to fully recline.
Artifact Details
Artifact
Advertisement
Subject Date
22 May 1954
Creator Notes
Published in "The Saturday Evening Post," May 22, 1954.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
2015.78.1.68
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Fome-Cor (TM)
Paper (Fiber product)
Technique
Printing (Process)
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 12.5 in
Width: 10 in
Keywords |
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Related Content
SetTechnological Innovations at La-Z-Boy
- 19 Artifacts
In 1927, Edwin Shoemaker and Edward Knabusch -- cousins with a shared interest in building things -- founded a furniture-making business. Their ambition to create new products (and to improve upon existing ones) became a defining characteristic of the company. This group of artifacts represents La-Z-Boy's history of innovation motivated by consumers' ever-changing tastes and demands.