Pennant, "Dale Earnhardt, Jr., #8," 2001

Many NASCAR fans buy souvenirs to show their support of individual drivers. Devoted followers can choose from an array of branded memorabilia--clothing, flags, decals, die cast models and other mementos. In the late 1990s and early 2000s, racing enthusiasts could purchase an inexpensive pennant like this one to wave in the stands or to decorate the walls of their homes.