Durant Autombile Emblem, circa 1930
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Artifact Overview
This shield-shaped Durant emblem is topped with a winged dragon, a common symbol found on other Durant emblems. William C. Durant established Durant Motors Incorporated in 1921 after his ouster from General Motors. The Great Depression hit the company and its founder hard. The company's assets were liquidated in 1933, and William Durant declared personal bankruptcy four years later.
Artifact Details
Artifact
Radiator emblem
Date Made
circa 1930
Place of Creation
Creator Notes
Made by the D. L. Auld Company in Columbus, Ohio for the Durant Motor Company, New York City, New York.
Location
at Henry Ford Museum in Driving America
Object ID
86.129.114
Credit
From the Collections of The Henry Ford.
Material
Zinc alloy
Enamel (Fused coating)
Technique
Cloisonne
Color
Blue
Aqua (Color)
White (Color)
Red
Silver (Color)
Dimensions
Height: 2.5 in
Width: 1.875 in
Thickness: 0.05 in
Inscriptions
On face: DURANT
verso: THE D. L. AULD CO.
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