Durant Autombile Emblem, circa 1930

01

Artifact Overview

This shield-shaped Durant emblem is topped with a winged dragon, a common symbol found on other Durant emblems. William C. Durant established Durant Motors Incorporated in 1921 after his ouster from General Motors. The Great Depression hit the company and its founder hard. The company's assets were liquidated in 1933, and William Durant declared personal bankruptcy four years later.

Artifact Details

Artifact

Radiator emblem

Date Made

circa 1930

Creator Notes

Made by the D. L. Auld Company in Columbus, Ohio for the Durant Motor Company, New York City, New York.

Location

at Henry Ford Museum in Driving America

Object ID

86.129.114

Credit

From the Collections of The Henry Ford.

Material

Zinc alloy
Enamel (Fused coating)

Technique

Cloisonne

Color

Blue
Aqua (Color)
White (Color)
Red
Silver (Color)

Dimensions

Height: 2.5 in
Width: 1.875 in
Thickness: 0.05 in

Inscriptions

On face: DURANT verso: THE D. L. AULD CO.