Ford Motor Company Measurement Poster, "Rod," circa 1960

01

Artifact Overview

This poster is part of a portfolio illustrating the history of measurement. As several of these posters make clear, early units of measurement were sometimes based upon the bodies of "average men" or royalty. Using a dynamic, simple illustration style, these posters reveal how the standardization of measurements aided the growth and refinement of industrial, precision, and scientific processes.

Artifact Details

Artifact

Poster

Date Made

circa 1960

Location

By Request in the Benson Ford Research Center

Object ID

2016.98.6

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Multicolored

Dimensions

Height: 18 in
Width: 22 in

Inscriptions

at bottom: Rod / 16th Century. The lawful rod was the length of the left feet / of 16 men lined up as they left church on Sunday morning. / RESEARCH AND INFORMATION DEPARTMENT, FORD MOTOR COMPANY, DEARBORN, MICHIGAN