Mother and Son Demonstrating Safety Features of 1956 Ford Fairlane Sunliner Convertible, 1955

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Artifact Overview

Ford made safety a central feature of its 1956 models with the "Lifeguard" campaign. Seat belts were a $9 option, and breakaway rear-view mirrors, reinforced door locks, padded dashboards, and steering wheels with recessed hubs were also available. Safety became an increasingly important concern for automakers, government regulators, and customers in the following decade.

Artifact Details

Artifact

Photographic print

Date Made

1955

Subject Date

20 September 1955

Location

By Request in the Benson Ford Research Center

Object ID

64.167.175.P.833.106650

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in
Width: 10 in

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Mother and Son Demonstrating Safety Features of 1956 Ford Fairlane Sunliner Convertible, 1955