"Mercury" Neon Sign, October 1938
THF269332 / "Mercury" Neon Sign, October 1938
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Artifact Overview
Ford Motor Company introduced its Mercury line of automobiles for the 1939 model year. The medium-priced Mercury fit neatly between the basic Ford and the upscale Lincoln. The new brand, championed by Edsel Ford, gave Ford Motor Company a wide range of products like those offered by rivals General Motors and Chrysler.
Artifact Details
Artifact
Photographic print
Subject Date
28 October 1938
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.833.P.70956.A
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.000 in
Width: 11.000 in
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Related Content
SetMercury
- 23 Artifacts
Ford Motor Company introduced Mercury for 1939. The mid-price make fit neatly between the economical Ford and the extravagant Lincoln, and it broadened the company's product range to better compete with General Motors and Chrysler. In the decades that followed, Mercury offered distinctive sedans, station wagons, muscle cars, and minivans. But the 21st century brought slowing sales and shifting priorities, and Mercury was discontinued in 2011.