Section of The Sunday Bulletin, Philadelphia, from April 18, 1947, Showing 1948 Tucker Automobile Advertisement
THF286927 / Section of The Sunday Bulletin, Philadelphia, from April 18, 1947, Showing 1948 Tucker Automobile Advertisement / page7
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Artifact Overview
Preston Tucker previewed his all-new Tucker 48 sedan with a massive marketing campaign. Articles and advertisements appeared in newspapers across the country, like this one from Philadelphia's Sunday Bulletin. The ad emphasized the Tucker Corporation's seasoned management team, which included veterans from General Motors, Chrysler, Ford, and Borg-Warner -- in addition to Mr. Tucker himself.
Artifact Details
Artifact
Newspaper
Date Made
18 April 1947
Place of Creation
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
64.167.184.69
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Newsprint
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 22.75 in
Width: 16.5 in
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Related Content
SetPreston Tucker and the Tucker 48
- 18 Artifacts
Swooping fenders and six exhaust pipes make the Tucker look like a rocket ship. But Preston Tucker's car mixes fantasy with practicality. The center light turns with the front wheels to cast light around corners. Taillights are visible from the side for safety. Doors curve into the roof for easier entry and exit, while grilles on the rear fenders feed cooling air to the rear-mounted engine.