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Letter from Edsel Ford to a Ford Dealer regarding Airmarking a Building in Their City, January 31, 1929

THF288139 / Letter from Edsel Ford to a Ford Dealer regarding Airmarking a Building in Their City, January 31, 1929
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Artifact Overview

Edsel Ford championed the development of commercial aviation in the United States. As an aid to aerial navigation, he wrote letters to Ford dealers encouraging them to paint two things on each dealer's roof: the name of the city and an arrow pointing due north. More than 4,000 communities had aerial markings of some sort by 1929.

Artifact Details

Artifact

Letter (Correspondence)

Date Made

31 January 1929

Location

By Request in the Benson Ford Research Center

Object ID

64.167.6.236

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)
Typewriting
Handwriting

Color

Black-and-white (Colors)

Dimensions

Height: 11 in
Width: 8.5 in

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    "Bulletin on the Marking of Roofs for the Purpose of Aerial Navigation," 1926-1930

    Philanthropist Daniel Guggenheim established a Fund for the Promotion of Aeronautics in 1926. The fund supported a town identification project encouraging every American community to paint its name and a north-pointing arrow on the roof of a prominent building. Recommended letter height was 12 feet -- to be plainly visible from airplanes 3,000 feet in the sky.