"Lincoln-Mercury Division Plan Book 50th Anniversary...Ford Motor Company," 1952-1953

THF288527 / "Lincoln-Mercury Division Plan Book 50th Anniversary...Ford Motor Company," 1952-1953
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Artifact Overview

Ford Motor Company commemorated its 50th anniversary in 1953. Ford urged its dealers to celebrate by providing them with commemorative products and decorations, including Norman Rockwell prints, calendars, medallions, customer giveaways, and various display materials to enhance showrooms. Lincoln-Mercury Division dealerships received this catalog with descriptions of materials available to "set the stage for your celebration of the anniversary."

Artifact Details

Artifact

Booklet

Date Made

1952-1953

Subject Date

1953

Location

By Request in the Benson Ford Research Center

Object ID

64.167.156.2

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black (Color)
Beige (Color)
Gold (Color)

Dimensions

Height: 13 in
Width: 14 in