F. & J. Heinz Wagon with Celery Sauce Advertising Display, 1879

01

Artifact Overview

Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. During parades and other promotional events, Heinz paired handsome teams of company draft horses with festooned delivery wagons. These moving billboards charmed crowds as they advertised Heinz products.

Artifact Details

Artifact

Photographic print

Subject Date

circa 1879

Creator Notes

Photographed for F. & J. Heinz.

Location

By Request in the Benson Ford Research Center

Object ID

53.41.2188

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)
Cardboard

Technique

Albumen process
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 5.5 in
Width: 8.25 in

F. & J. Heinz Wagon with Celery Sauce Advertising Display, 1879