F. & J. Heinz Wagon with Celery Sauce Advertising Display, 1879
THF117121 / F. & J. Heinz Wagon with Celery Sauce Advertising Display, 1879
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Artifact Overview
Henry J. Heinz rarely missed an opportunity to raise customer awareness for his line of packaged foods. He was a prolific promoter whose schemes were innovative and often flamboyant. During parades and other promotional events, Heinz paired handsome teams of company draft horses with festooned delivery wagons. These moving billboards charmed crowds as they advertised Heinz products.
Artifact Details
Artifact
Photographic print
Subject Date
circa 1879
Creators
Creator Notes
Photographed for F. & J. Heinz.
Collection Title
Location
By Request in the Benson Ford Research Center
Object ID
53.41.2188
Credit
From the Collections of The Henry Ford. Gift of H.J. Heinz Co.
Material
Paper (Fiber product)
Cardboard
Technique
Albumen process
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 5.5 in
Width: 8.25 in
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Related Content
SetHenry J. Heinz: Master of Marketing
- 19 Artifacts
This illustrated poster advertising "Heinz's Pickles" features some of the H.J. Heinz Company's distinctive product packaging. Eye-catching labels attracted customers, and clear glass bottles revealed consistent, high quality products. The keystone label endured as a Heinz company hallmark.