Crate Label, "Oh Yes! We Grow The Best California Fruits," 1930-1940
THF293029 / Crate Label, "Oh Yes! We Grow The Best California Fruits," 1930-1940
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Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As competition among packing companies increased, labels were used to help companies distinguish themselves from their competitors. Colorful labels and catchy brand names, like the "Oh Yes! We Grow the Best" Brand by Di Giorgio Fruit Corporation, attracted the attention of grocers purchasing their goods at wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
1930-1940
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.91
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Multicolored
Navy blue
Dimensions
Height: 4 in
Width: 13 in
Inscriptions
written on front:
Oh Yes! / We Grow The Best / California Fruits / Product of U.S.A. / Di Giorgio / Fruit / Corporation / San Francisco, Calif.
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Related Content
articleThe “Fruit King”: Joseph Di Giorgio
Learn how entrepreneur Joseph Di Giorgio went from a teenaged middleman selling fruit in the late 19th century to the owner of the largest fruit-packing enterprise in the United States by the time of his death.