Crate Label, "Battle Axe Brand Malagas Grapes," 1916-1932
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Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Battle Axe Brand Malagas Grapes, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
1916-1932
Creators
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.103
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Dark red
Multicolored
Orange (Color)
Dimensions
Height: 4 in
Width: 13 in
Inscriptions
written on front:
Battle Axe / Brand / Special Cushion Pack / Fairview / Grape Growers Ass'n . / Fairview (Sanger P.O.) California. / Traung Label Co. S. F. Cal.
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