Crate Label, "Tri-Color Brand Peaches," 1920-1940

01

Artifact Overview

In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Tri-Color Brand Peaches, were created to attract grocers purchasing goods from wholesale markets.

Artifact Details

Artifact

Crate label

Date Made

1920-1940

Location

Not on exhibit to the public.

Object ID

89.311.43

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Multicolored
Red
Yellow (Color)
Yellowish green

Dimensions

Height: 6 in
Width: 9 in

Inscriptions

written on front: Tri-Color Brand / Red Label / Fruits / California / Yellow Cling Peaches / The J. K. Armsby Co. / Los Angeles, California, Distributors. / Neuner Corp. Litho. Los Angeles, U.S.A.