Crate Label, "Embarcadero Brand Pears," 1931
01
Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Embarcadero Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
1931
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.127
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Multicolored
White (Color)
Dimensions
Height: 4.25 in
Width: 10.875 in
Inscriptions
written on front:
Embarcadero / Brand / U.S. No. 1 / Fancy / Santa Clara / Valley / Produce / Of U.S.A. / Pears / Grown and packed by / Gallagher Fruit Co. / San Jose, California.
Keywords |
|---|