Crate Label, "High-Hand Brand Pears," 1906-1950
01
Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for High-Hand Brand Pears, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
circa 1950
Place of Creation
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.124
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Blue
Multicolored
Dimensions
Height: 7.25 in
Width: 10.625 in
Inscriptions
written on front:
High-Hand / Hand Graded / Mountain Fruit / Pears / Loomis / Fruit Growers Association / Growers / Packers & Shippers / Loomis, California 95650 / Louis Roesch Co., Litho., S. F. Calif.
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