Crate Label, "Yuba Orchard Brand Plums," 1920-1970
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Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for Yuba Orchard Brand Plums, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
1920-1970
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.100
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Printing (Process)
Lithography
Color
Multicolored
Navy blue
Yellow (Color)
Yellow green
Dimensions
Height: 4 in
Width: 13 in
Inscriptions
written on front:
Yuba Orchard Brand / California Plums / Produce / of U.S.A. / Di Giorgio / Fruit . Corporation / San Francisco, Calif.
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