Can Label, "Today's Brand Large Ripe Olives," 1916

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Artifact Overview

Manufacturers of similar products sought ways to make their company's goods stand out on store shelves. Attractive labels, like this design for Today's Brand Large Ripe Olives, helped catch the attention of potential customers - hopefully encouraging them to purchase the company's product rather than that of a competitor.

Artifact Details

Artifact

Can label

Date Made

1916

Location

Not on exhibit to the public.

Object ID

89.311.42

Credit

From the Collections of The Henry Ford. Gift of Out of the West Publishing.

Material

Paper (Fiber product)

Technique

Printing (Process)
Lithography

Color

Cream (Color)
Multicolored

Dimensions

Height: 4.375 in
Width: 10.125 in

Inscriptions

written on front: Today's Brand / California / Large Size / Ripe Olives / As these Olives were packed / when ripe, they are brown / to black in color / Distributed by / the / J. K. Armsby / Co. / Los Angeles, / California / copyright 1916 / by the J. K. Armsby Co. / Approx / size of / about / 51 / olives / in this / can
Can Label, "Today's Brand Large Ripe Olives," 1916