Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940

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Artifact Overview

Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. H.J. Heinz products were identified by the famous Heinz pickle and signature "keystone" logo. These design features are still found on Heinz products today.

Artifact Details

Artifact

Label (Identifying artifact)

Date Made

1888-1940

Location

Not on exhibit to the public.

Object ID

53.41.2296

Credit

From the Collections of The Henry Ford. Gift of H.J. Heinz Co.

Material

Paper (Fiber product)

Technique

Lithography
Printing (Process)

Color

Black (Color)
Gold (Color)
Green
Red
White (Color)

Dimensions

Height: 9.125 in
Width: 2.75 in

Label, "H. J. Heinz Brand Distilled White Vinegar," 1888-1940