Crate Label, "J.K. Brand Zinfandel Grapes," circa 1940
01
Artifact Overview
In 1869, the transcontinental railroad opened eastern markets to the West Coast produce industry for the first time. As produce companies shipped crates of fruits and vegetables across the country, they needed a way to distinguish their goods from their competitors'. Colorful, eye-catching labels, like this one for J.K. Brand Zinfandel Grapes, were created to attract grocers purchasing goods from wholesale markets.
Artifact Details
Artifact
Crate label
Date Made
circa 1940
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.89
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Multicolored
Navy blue
Red
Yellow (Color)
Dimensions
Height: 4 in
Width: 12.75 in
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