Can Label, "Del Monte Brand Ripe Olives," circa 1920
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Artifact Overview
Manufacturers of similar products sought ways to make their companies' goods stand out on store shelves. Some companies established a uniform label design for their multi-product offerings -- a strategy which helped customers distinguish one brand over another. Del Monte Brand products were identified by the company's characteristic green label and its signature "shield" logo. These design features are still found on Del Monte products today.
Artifact Details
Artifact
Can label
Date Made
circa 1920
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
89.311.6
Credit
From the Collections of The Henry Ford. Gift of Out of the West Publishing.
Material
Paper (Fiber product)
Technique
Lithography
Printing (Process)
Color
Gold (Color)
Green
Multicolored
Brown
Red
Dimensions
Height: 4.375 in
Width: 10 in
Inscriptions
written on front:
Del Monte / Brand / Quality / Ripe Olives / Ask your grocer / for / Del Monte / peaches (halves) / sliced peaches / pears, apricots / cherries, plums / fruit salad / sliced pineapple / crushed pineapple / asparagus / peas, tomatoes / corn, spinach / catsup, pickles / and other / food products / insist upon / Del Monte / california / packing corporation / main office / san francisco / california, U.S.A. / packed in U.S.A.
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